I am happy to have been a part of Evan Cover and Cruvee’s latest project, playfully called Own It.  This site organizes all wine data and product information from a single location; and can be managed, accessed and published as needed to best represent your products across these multiple online locations.

Ultimately, this allows wineries and wine companies to have control over their message and brands, essentially ‘owning’ their brand again.

As Paul Mabray, CEO of Vintank said:  “With more than 30 wine-related social networks, 50 mobile wine applications, 300 online wine retailers, and 250,000 offline wine retailers it is nearly impossible to provide consistent and quality wine information to everyone and OwnIT solves this problem.”

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