A very important thing took place in the wine world recently – seems as though someone “got it.” Now, that may be unfair because there certainly are people in the wine industry who get it, but it’s been slowly developing over time, rather than coming about as a quick and revolutionary transformation. Sure, winemakers know how to make wine and I thank my lucky stars every day that they do.
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The rapid proliferation of online retailers, blogs, other social media, and even mobile applications, has made it easier for consumers to learn about wines, find them, compare notes, and has created some transparency on pricing. It’s also created a minefield for wineries concerned about controlling their image, data and information.

Cruvee founder Evan Cover is launching a site this week that aims to address the wrong information problem by functioning as a clearinghouse of sorts. Wineries can upload their data to yourwineyourway.com so that it can then be pushed out to multiple sites. The vision is that requests for wine information could be sent to one place.

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This week, Cruvee (rhymes with groovy), a firm that offers business intelligence and performance management services for the wine industry to help them mine the vast field of on-line social networking, launched an interesting initiative targeted at simplifying wine brand data across the Internet.

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