Getting basic information about local wineries can be remarkably difficult. While larger companies can afford to employ marketing and PR professionals, most of the small producers are family operations run by people with full time day jobs. When I’ve contacted wineries for more details I’ve frequently not had my calls returned, or the questions have been treated with suspicion. Why is this guy asking me questions about how many acres I have planted?

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f you’ve spent time searching for labels and wine information you will recognize that access to this information is variable. Wineries and importers assume that you will come to their website where they may provide trade-oriented content resources.  In many cases the information is missing, or more frustrating has been built into a flash presentation that doesn’t allow for copying. At best your quest is time consuming and no-one, least of all the winery, knows what the finished product will look like. (more…)

Evan and James from Cruvee were guests on Wine Biz Radio this week for the “Burger King Of Wine” show. Besides talk’n turkey, hearing about the arrival of Kaz’s new grandson, and other happenings in Sonoma, the big topic was the “whopper” of the launch that is Own IT.

We had a great time with Kaz and Randy and we covered some very important aspects of Own IT. Give the show a listen and let us know what you think.